Personas in my mind are still a powerful visual tool that can be used cross department to build and deliver a seamless customer experience. They help collaboration thinking and you have a set of users created common behavioral attributes which then become the baseline for strategical thinking for all project and cross departmental project framework. […]

2/3 years ago segmentation and personas had a significant value for delivering the best digital experience for your customers as they could be used to design and write content targeted as the right customer/audience. This is when attitudes and behaviors of users had a static life of 6-12 months or for some content heavy sites […]